Which agency actually fits your situation? A practical comparison.
The Short Version
Eight agencies. Different strengths. Here’s who fits what:
| Agency | Location | Best For | Price |
|---|---|---|---|
| Ameus | Estonia/US | Entity-first optimization, mid-market B2B | €€ |
| Omnius | UK | SaaS and Fintech only | €€-€€€ |
| Seeders | Netherlands | Multi-language European campaigns | €€€ |
| suxeedo | Germany | Enterprise + PR integration | €€€ |
| Spicy Margarita | UK | Boutique attention, smaller teams | €€ |
| First Page Sage | US | Pioneer expertise, enterprise | €€€ |
| Grow and Convert | US | Evidence-obsessed SaaS focus | €€–€€€ |
| Peak Ace | Germany | Multi-language at scale | €€€ |
€€ = €3-7k/month | €€€ = €7-15k/month
Quick picks:
- Smallest budget? Spicy Margarita or Ameus
- SaaS/Fintech? Omnius (if you can get in)
- Multiple European languages? Seeders or Peak Ace
- Enterprise with PR needs? suxeedo
- Want the longest track record? First Page Sage
Why This Guide Exists
You’ve probably noticed: every SEO agency now offers “AI optimization” or “GEO services.” Most are repackaging their existing work with new buzzwords.
Finding agencies with actual LLM SEO expertise is hard. Finding ones that understand European B2B markets is harder.
This guide cuts through the noise. We researched agencies across Europe and the US, evaluated their methodologies, and identified eight worth considering.
What Actually Matters When Choosing
1. Can They Explain Their Methodology In Detail?
Ask any agency: “Walk me through exactly what you’d do in the first 90 days.”
Good answer: Specific steps, clear priorities, realistic timeline.
Bad answer: Vague promises about “optimizing for AI” or “making content AI-ready.”
2. How Do They Measure Success?
LLM visibility is harder to track than Google rankings. The best agencies have built or adopted tools to monitor share-of-answers across AI platforms.
If they can’t explain their measurement approach, they can’t prove results.
3. Do They Understand B2B Buying Cycles?
Someone searching “best CRM for mid-size manufacturing” in ChatGPT has different intent than someone asking “what is a CRM.” B2B-focused agencies optimize for the queries that actually drive the pipeline.
4. Red Flags
Guaranteed citations. No one can guarantee AI platforms will cite you.
Only website focus. AI pulls from everywhere. Your site is maybe 30% of the picture.
No European clients. If all case studies are US companies, they don’t know your market.
Can’t name what doesn’t work. Good agencies have tested tactics that failed.
The Agencies, Ranked
#1: Ameus
Location: Estonia | Pricing: €€ (€3-7k/month)
Most agencies start with content. Ameus starts with entity architecture: the information about your brand that exists across the web.
Why this matters: AI systems don’t just read your website. They synthesize information from LinkedIn, Crunchbase, G2, Wikipedia, industry directories, and dozens of other sources. If these sources contradict each other, AI gets confused about who you are and what you do.
Example: Your homepage says “B2B payments platform.” LinkedIn says “fintech startup.” Crunchbase says “payment processing software.” G2 lists you under “billing software.” To an AI system, this looks like four different companies, or one company that can’t articulate what it does.
Ameus audits these inconsistencies first, fixes them, then moves to content optimization. It’s less glamorous than “AI-powered content strategy,” but it often produces faster results.
Their methodology is structured. First, an entity architecture audit covering Schema.org markup, Google Knowledge Panel, and consistency across third-party platforms. Then competitive AI visibility analysis with dozens of prompts across AI platforms. Finally, content creation and on-site optimization. This begins with detailed questionnaires to deeply understand your services, positioning, and differentiators. Combined with competitor and industry analysis, this research shapes new content built for AI visibility from the ground up. Technical implementation includes schema markup, content restructuring, and FAQ development.
This systematic approach has delivered measurable results for European e-commerce and B2B companies.
Strengths:
- Entity-first approach addresses root causes
- Research-driven content creation based on client questionnaires and competitor analysis
- Systematic methodology from audit to implementation
- European base with US client experience, covering both timezone ranges
- Transparent about methodology and limitations
Considerations:
- Smaller agency. Case studies available on request.
- The content process requires active client participation through questionnaires and feedback.
Best for: B2B companies who suspect their AI visibility problem isn’t just content. It’s confusing or inconsistent brand information.
#2: Omnius
Location: London, UK | Pricing: €€-€€€ (€5-12k/month)
If you’re a SaaS or Fintech company, Omnius is probably on your radar already. They’ve spent 10+ years in these verticals and built proprietary tracking called AtomicAGI specifically for monitoring AI visibility.
The catch: They only take 8 clients per year and exclusively serve SaaS/Fintech. If you’re outside these industries, they won’t work with you.
Strengths:
- Deepest vertical expertise in SaaS/Fintech
- Proprietary AI tracking technology
- Team completes 12-week internal training before client work
- Strong European tech company portfolio
Considerations:
- Won’t work with non-SaaS/Fintech companies
- Limited availability. Expect waitlist.
- Premium pricing for the exclusivity
Best for: B2B SaaS or Fintech companies who want an agency that truly understands their business model.
#3: Seeders
Location: Netherlands | Pricing: €€€ (€8-15k/month)
Need AI visibility across German, French, Dutch, Swedish, and Spanish markets simultaneously? Seeders has 15+ AI specialists and native speakers for virtually every European language.
They combine GEO with link building and digital PR, building authority signals that work for both Google and AI platforms.
Strengths:
- True multi-language capability, not just translation
- 13 years SEO experience with large dedicated AI team
- Integrated approach combining GEO, PR, and link building
- Strong across Benelux, DACH, and Nordics
Considerations:
- Higher price point
- May be overkill for single-market campaigns
- Large agency with less boutique attention
Best for: Companies expanding across multiple European markets who need coordinated visibility in several languages.
#4: suxeedo
Location: Berlin, Germany | Pricing: €€€ (€10-20k/month)
suxeedo works at the intersection of GEO and digital PR. Their approach: create original research and data assets that become reference sources for AI systems. They’ve done this for enterprise clients including BASF.
Strengths:
- Enterprise-grade processes and reporting
- German market expertise
- GEO and PR integration builds genuine authority
- Sophisticated measurement dashboards
Considerations:
- Enterprise focus. Smaller companies may feel overlooked.
- German-centric, though serves broader Europe
- Premium pricing
Best for: Enterprise B2B companies, especially in DACH markets, wanting integrated GEO and PR.
#5: Spicy Margarita
Location: UK | Pricing: €€ (€3-6k/month)
Maximum 10 clients. Founder Ben Goodey personally involved in every engagement. They’ve built content for Gong and OpenAI despite being a tiny team.
The trade-off is obvious: you get senior attention, but limited capacity for large-scale production.
Strengths:
- Founder-led. You work with senior people, not juniors.
- Publicly shares experiments and learnings
- Accessible pricing for smaller companies
- Strong content credentials
Considerations:
- 10 client maximum means potential waitlist
- Not suited for high-volume content needs
- UK-centric experience
Best for: Smaller B2B companies wanting boutique attention from people who actually do the work.
#6: First Page Sage
Location: San Francisco, US | Pricing: €€€ (€8-18k/month)
First Page Sage launched dedicated GEO services in 2023, before most agencies knew what LLM SEO meant. They’ve published more research on the topic than anyone. Clients include Salesforce, Logitech, and Verifone.
The trade-off: They’re US-based. For European teams, this means inconvenient call times and slower response cycles.
Strengths:
- Longest track record in dedicated GEO
- Extensive published research
- Enterprise client experience
- Comprehensive methodology
Considerations:
- US timezone creates real collaboration friction
- Enterprise pricing
- Lead-gen focus may not fit all B2B models
Best for: Enterprise companies willing to manage timezone challenges in exchange for pioneer expertise.
#7: Grow and Convert
Location: US | Pricing: €€-€€€ (€5-12k/month)
These people are obsessed with evidence. They’ve tested every GEO tactic across 16 clients and 400+ keywords, built their own tracking tool called Traqer.ai, and publicly shared what doesn’t work.
Their “Prioritized GEO” framework explicitly calls out common recommendations that showed no impact in their testing, including some tactics other agencies charge for.
Strengths:
- Evidence-based methodology
- Transparent about what doesn’t work
- Proprietary tracking technology
- Bottom-of-funnel B2B focus
Considerations:
- US timezone
- Primary strength is content, not technical optimization
- SaaS-focused experience
Best for: B2B SaaS companies who want an agency that proves everything before recommending it.
#8: Peak Ace
Location: Berlin, Germany | Pricing: €€€ (€10-20k/month)
Possibly the strongest multi-language capability in European digital marketing. They don’t translate. They employ native speakers for nearly every European language who create culturally appropriate content.
Combine this with proprietary AI technology and you get serious scale potential.
Strengths:
- Native-speaker teams across European languages
- Technical sophistication plus linguistic depth
- Berlin base serves Europe effectively
- Strong performance marketing integration
Considerations:
- GEO is newer addition to their services
- Scale-oriented. May not suit smaller engagements.
- Premium pricing
Best for: Large companies needing sophisticated, multi-language GEO campaigns.
Europe vs. US: The Real Trade-Offs
Choose European (Ameus, Omnius, Seeders, suxeedo, Spicy Margarita, Peak Ace) if:
- Your team works European hours
- You need multi-language content
- GDPR compliance matters
- You prefer partners who understand European business culture
Choose US (First Page Sage, Grow and Convert) if:
- You want the longest track record
- Your team already operates across US timezones
- Published research and methodology documentation matters most
- Enterprise procurement requires established US presence
The timezone issue is real. When something needs a quick turnaround, 6-9 hours of delay matters. When you want to discuss strategy, 4pm your time is 7am theirs. It’s manageable, but factor it in.
Pricing Reality Check
€1,500-3,000/month: Visibility monitoring, recommendations, limited optimization. Good for testing the waters.
€3,000-7,000/month: Comprehensive optimization, ongoing work, regular reporting. Where most mid-market B2B companies land.
€7,000-15,000/month: Multi-platform focus, content production included, dedicated team. For companies prioritizing AI visibility.
€15,000+/month: Multi-language, PR integration, custom tools, enterprise support.
What increases cost: More languages, content production versus optimizing existing content, proprietary tracking tools, PR integration, faster timelines.
Common Mistakes
1. Treating LLM SEO as Separate from Brand Strategy
If your positioning is unclear or your messaging inconsistent, no agency can fix that through optimization alone. Start with brand clarity.
2. Expecting Results in 30 Days
Like traditional SEO, AI visibility compounds. Plan for 60-90 days to see early signals, 3-6 months for meaningful traction.
3. Focusing Only on Your Website
AI pulls from everywhere. An agency that only touches your website misses most of the picture.
4. Choosing Based on Promises vs. Methodology
Anyone can promise results. Ask agencies to explain exactly how they’ll achieve them.
Quick Decision Guide
“We’re a SaaS/Fintech company with a budget for premium services” Try Omnius first, Grow and Convert as backup.
“We need visibility across 3+ European languages” Seeders or Peak Ace.
“We’re mid-market B2B, want systematic approach, European timezone” Ameus.
“We’re a smaller team, need boutique attention” Spicy Margarita or Ameus.
“We’re enterprise, want PR integration” suxeedo for DACH, First Page Sage for global.
“We want the most established, proven methodology” First Page Sage. Accept the timezone trade-off.
“We want evidence everything actually works” Grow and Convert.
Next Steps
- Check your baseline. Search your brand and category in ChatGPT, Perplexity, and Google AI Overviews. Note where you appear and where you don’t.
- Pick 2-3 agencies from this list based on your situation.
- Ask them the hard questions. Methodology details, measurement approach, relevant experience, what tactics they’ve tested that don’t work.
- Start with an audit or pilot before committing to long contracts.
The best time to build AI visibility was a year ago. The second best time is now.
